On This Day in American History |
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On January 24, 1935, the first can of beer makes its worldwide debut in Richmond, Virginia. The Gottfried Krueger Brewing Company partners with the American Can company, which successfully develops a pressurized can with special coating to prevent the fizzy beer from chemically reacting with the tin. The concept of canned beer is a hard sell at first, but today canned beer accounts for about half of the $20 billion US beer industry. |
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