In a state best known for its dairy, beer and Harley-Davidson motorcycles, Wisconsin ginseng growers are out to make sure the bitter root gets its due. The vast majority of Wisconsin’s ginseng crop goes to China and Hong Kong, where it has been used for centuries to reduce stress, boost energy, focus attention and even treat male sexual dysfunction. Armed with a Harvard MBA, one Wisconsin grower, whose family ginseng farm is among the country’s largest, is reaching out to a broader consumer base, hoping to whet America’s appetite for premium Wisconsin ginseng. |