VOA Brand Guidelines Download Printable PDF

Contact voadigital@voanews.com if you have any questions about VOA logo usage or these guidelines.

Official VOA Logo

The blue and white VOA logos are preferred, but these five logo treatments are always acceptable.

Blue

White

Tricolor

White on Black

Black on White

Official VOA Colors

The three colors of the tricolor VOA logo are considered the official VOA brand colors. The VOA logo should not be displayed in VOA Gray or VOA Red, but it is appropriate to use these colors as accents in a design.

VOA Blue

Hex: #1330bf

RGB: 19, 48, 191

CMYK: 90, 75, 0, 25

VOA Gray

Hex: #919191

RGB: 145, 145, 145

CMYK: 0, 0, 0, 43

VOA Red

Hex: #d41010

RGB: 212, 16, 16

CMYK: 0, 92, 92, 17

Additional Colors

It is acceptable to display the VOA logo over these four background colors, as long as you provide sufficient contrast between the logo and the background color. The tricolor and blue logos should not be shown on dark gray or black backgrounds.

White

Hex: #ffffff

RGB: 255, 255, 255

CMYK: 0, 0, 0, 0

Light Gray

Hex: #eeeeee

RGB: 19, 48, 191

CMYK: 0, 0, 0, 7

Dark Gray

Hex: #333333

RGB: 212, 16, 16

CMYK: 0, 0, 0, 80

Black

Hex: #000000

RGB: 145, 145, 145

CMYK: 0, 0, 0, 100